CUSTOMER LIFECYCLE · OPERATOR GUIDE
Automated marketing campaigns
Use consented customer events and segments to send timely messages, with suppression, frequency and measurement controls built into every campaign.
THE OUTCOME
What this offering is for
Relevant timing
Trigger a message from a real event such as joining, ordering, becoming inactive or qualifying for a reward.
Repeatable operations
Turn proven restaurant moments—welcome, lapse, holiday or event—into reviewed journeys instead of ad hoc blasts.
Accountable performance
Track delivery, engagement, conversion, unsubscribe and attributed revenue with a stated attribution window.
FUNCTIONALITY
What it offers
These are the core jobs the feature should make understandable and controllable for a restaurant operator.
Audience and consent
Build an eligible audience from location, purchase behavior, lifecycle stage and explicit channel permission. Suppress unsubscribed, bounced or otherwise ineligible contacts.
Triggers
Start a journey from an observable event: opt-in, first order, completed order, reward earned, birthday supplied by the customer or defined lapse period.
Journey actions
Add waits, conditions, segment checks, tags, internal tasks and supported message actions to a versioned workflow.
Templates and approvals
Use restaurant-approved branding, offer terms, destination links and legal footer content. Record who approved the launch version.
Pressure controls
Apply quiet hours, frequency caps, channel priority, campaign exclusions and stop conditions so automation does not overwhelm customers.
Attribution
Connect eligible message exposure to orders within a declared time window, and distinguish attributed revenue from proven incremental revenue.
IMPLEMENTATION
How to set it up
- 1Choose one measurable goalExamples include converting a first order into a second, recovering an incomplete checkout or reactivating a genuinely lapsed guest.
- 2Define eligibilityDocument the trigger, consent basis, location scope, exclusions, deduplication rule and when a person exits the journey.
- 3Build the journeyAdd the minimum useful sequence of wait, condition and message actions. Avoid multiple offers competing for the same person.
- 4Set offer guardrailsDefine eligible products, minimum basket, redemption cap, expiry, stacking and margin impact before creating the creative.
- 5Test every branchUse test contacts for eligible, ineligible, opted-out, duplicate, already-converted and expired-offer paths.
- 6Approve and phase launchRecord owner approval, start with a limited audience, monitor failures and keep a fast pause control available.
IN THE RESTAURANT
How the team runs it
Daily
Check delivery failures, complaints, opt-outs, broken destinations, unexpectedly large audiences and any journey that is stuck.
After every offer
Reconcile redemptions, discount cost and attributed orders against the exact offer rules.
Monthly
Retire stale creative, review consent freshness and compare journey cohorts or holdouts where practical.
Before holidays
Confirm hours, service capacity, availability and offer exclusions before scheduling high-volume messages.
MEASUREMENT
Metrics that make it operational
DEPENDENCIES & LIMITS
Know what must be confirmed
[CONFIRM: GrowthOS email, SMS, push and messaging providers, sender-registration process, quiet-hour rules and market availability.]
Marketing permission is channel- and jurisdiction-specific. Singapore’s DNC and PDPA guidance is one market example, not a rule for all Southeast Asia.
Transactional messages should not be repurposed as marketing without the required permission.
Automated journeys need a visible pause control, version history and human owner; they should not operate as unreviewed autonomous promotions.
RESEARCH
Primary sources and market references
Official sources establish platform, privacy or security requirements. Vendor sources are labeled as industry patterns, not proof of a GrowthOS integration.
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